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Research papers

Engineering & anthropology: A winning combination

The Client company, a well established manufacturer of consumer durables in India was keen to manufacture and market a vacuum cleaner, specially tailored for the urban Indian household. This paper presents the developmental process, the lessons...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Deenaz Damania, C. K. Sharma, Mike Woodhall
June 15, 1995
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Citation

Damania, Sharma and Woodhall (1995a, June 15). Engineering & anthropology: A winning combination. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/engineering-anthropology-a-winning-combination